Marketing Manager

Location: Arlington, Virginia
Date Posted: 06-07-2017
Marketing Manager
Location: Arlington, VA


Inspire, the largest social network for patients and caregivers, is hiring a Marketing Manager to support Inspire’s strategic B2B market expansion and development. The Marketing Manager will help assist the team to develop and manage content and digital marketing activities.

WHAT YOU’LL BE DOING
● Content Marketing / Marketing Communications
○ Assist in web content development and management
○ Assist in copy editing business contents and other communications
○ Build persona and content map for our customers
○ Marketing communication collateral development and management
○ Support creative content development such as eBooks, infographics, etc
○ Content pipeline development and management of Inspire blog
○ Collaborate with other SMEs to develop contents
● Digital Marketing / Social Media
○ Social media postings and surveillance for Inspire brand and partners
○ Digital marketing campaign execution and management
○ Email nurturing campaign design
○ Assist in marketing automation design of customer engagement
○ Assist in landing page development to support marketing campaigns
○ Multi-channel marketing management – leveraging social, SEM, SEO, targeted channels for ad placements
○ Develop continuous experiments of digital promotions (i.e. A/B testing, channel optimization, etc)
○ Analyze marketing data, KPIs, and other metrics of marketing activities that provide actionable insights as well as visibility and transparency of marketing investments
● Marketing Campaigns and Brand Management
○ Assist in development and management of brand guideline
○ Assist content needs from other departments (i.e. business development, partnership, product).
○ Assist in strategic marketing partnerships
○ Work with product, client services, BD, research team to support product marketing and branding
○ Support development of existing and new key media partnerships and cross-channel content promotion
○ Conference / events planning and management
○ Performance and reporting using dashboard to manage KPIs and ROIs
○ Vendor / agency / freelancer management
● Advertising and Promotions
○ Work with designers to develop creatives for social media advertising (i.e. facebook, twitter, google ads, and other publishers).
○ Experiment and manage various paid promotion / advertising channels to drive community growth and business lead generation, including social channels (facebook, twitter).

WHAT WE ARE LOOKING FOR
We’re looking for someone who loves digital marketing and developing content and also has a passion for health. Our next teammate will have skills, knowledge, and characteristics that include:

Characteristics:
● Highly organized, detail oriented, and is able to communicate clearly
● Capable of working independently and collaboratively to solve problems
● Good with critical thinking and thinks outside the box

Qualifications: 
● 3+ years of experience in content marketing and digital marketing​
● Knowledge/experience in healthcare or life sciences marketing
● ​BS/BA in marketing, communications, digital marketing, or other similar areas.
● Experience with growing and managing social media channels: Twitter, Linkedin, Facebook, Instagram, etc.
● Experience working with CMS like wordpress and other SaaS marketing tools such as Silverpop, HubSpot, Marketo, Eloqua, Salesforce.
● Experience working with MS Office Suite and highly proficient with PowerPoint
● Experience working with outside agency and freelancers, as well as vendor sourcing / negotiations.
● Experience working with product managers in developing and launching products
● Experience working with developers in developing custom marketing integration and digital marketing campaigns
● Experience with SEM, social ads, and other direct/digital marketing advertising
● Experience with brand positioning and management
● Basic knowledge and understanding of HTML / CSS
● Basic knowledge and understanding of photoshop / illustrator

Desired Qualifications:
● Marketing analytical skills and data visualization
● Specialization in healthcare / life-sciences
● Experience with storytelling marketing and user acquisition marketing campaigns
● Experience with social networks and/or online community
● Experience with patient journey and/or digital health
● Experience with product marketing
● Experience in video-based healthcare marketing
 
WHAT WE OFFER
  • Competitive salary and benefits
  • Stock options
  • Health insurance, including dental and vision
  • 401(k) retirement plan with matching
  • A corporate mission that benefits society
  • Talented, creative co-workers
  • Flexible work schedule
ABOUT INSPIRE
Inspire was founded in 2005 out of our interest in health, our personal experiences with difficult health issues, and the vision that we could use the Internet to improve patients' and caregivers’ ability to find support. We believe patient centricity is the future of healthcare.
Inspire’s mission is to bring people together and to accelerate medical research. We have developed focused member groups and partnered with over 100 non-profit patient advocacy organizations, including the Ovarian Cancer National Alliance, National Osteoporosis Foundation, Arthritis Foundation, National Psoriasis Foundation, and Genetic Alliance, to provide online patient communities in a safe, privacy-protected environment.  Members are resources for each other sharing health information and support without regard to location, background, or status.  Together they reduce the feelings of isolation experienced by those with chronic conditions, cancer, rare diseases.  We all believe that “Together we’re better.”
From marketers, designers, to software engineers and healthcare product experts, we are a diverse community with the goal of changing the patient and caregiver experience through community.
Melissa Lewellyn
Principal Recruiter
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