Marketing Technologist

Location: Arlington or telecommute, VA
Date Posted: 03-01-2018
Marketing Technologist
Location: Arlington, VA or virtual
WHAT YOU’LL BE DOING
Does the space where marketing, technology and management collide energize you?  Do you enjoy strategy as well as rolling your sleeves up to collaborate and bring marketing campaigns to life? Then this Marketing Technologist role may be a great match for you.
Inspire, the largest social network for health, is seeking a highly collaborative professional to work across functional teams and disciplines to deliver and streamline transformative marketing at Inspire. You will be a critical part of a high-profile initiative working with the latest digital marketing technologies.  Our new team member will:
  • Provide expertise on complex usage of the marketing automation platform (MAP)
  • Understand and translate business and technical requirements into strategic marketing solutions
  • Evaluate, recommend and implement the latest and greatest marketing technology
  • Collaborate  across multiple teams and disciplines
  • Train, support and mentor marketing technologists around the company
  • Stay up to date on trends and technology in the technical marketing landscape
WHAT WE ARE LOOKING FOR
You have knowledge of technology, marketing and management and understand how the intersection of these three business areas can ignite growth and engagement.  You love collaboration, thrive in a matrixed organization and get excited about solving problems.. The knobs and levers of managing a viral search, growth, and convert marketing campaigns appeal to your sense of detail and control. You excel in a fast-paced work environment and are excited to push the boundaries of your technical skills.
  • BA or BS degree in computer science, marketing or business
  • 3+ years of experience in a B2C marketing role focused on running marketing campaigns and demand generation
  • Experience with mobile and mobile app user acquisition
  • Experience with referral, A/B testing, analytics
  • Proven experience in marketing automation and optimization utilizing Salesforce Marketing Cloud, Eloqua, Marketo, and other relevant SaaS platforms
  • Ambitious self-starter, eager to dive right in and optimize the platform
  • Strong verbal and written communication skills
  • Demonstrated expert skills in troubleshooting, analysis and logic
  • Passion to improve process, streamline technology, and improve performance
  • Strong project management and organization skills
  • Demonstrated skills in some form of technology (i.e. coding / database technology etc.)
  • Highly engaged with analytics: dashboards, insights, and reporting
  • Proven experience with digital marketing tools like SEMRush, Looker, Influitive, GrowSumo, etc.
  • Possess an eye for effective creative advertising and work well with creative talent
Desired Characteristics/Qualifications
  • Experience in healthcare or patient-facing environment
  • Experience with mobile and mobile app user acquisition
  • A strong blend of creativity and analytical skills
  • Working knowledge with SQL and/or R/Shiny and/or SPSS and/or Tableau
WHAT WE OFFER
  • Competitive salary and benefits
  • Generous PTO policy (ask us about it!)
  • Stock options
  • Health insurance, including dental and vision
  • 401(k) retirement plan with matching
  • A corporate mission that benefits society
  • Flexible work schedule
  • Talented, creative co-workers
ABOUT INSPIRE
Inspire was founded in 2005 out of our interest in health, our personal experiences with difficult health issues, and the vision that we could use the Internet to improve patients' and caregivers’ ability to find support. We believe patient centricity is the future of healthcare.
Inspire’s mission is to bring people together and to accelerate medical research. We have developed focused member groups and partnered with over 100 non-profit patient advocacy organizations, including the Ovarian Cancer National Alliance, National Osteoporosis Foundation, Arthritis Foundation, National Psoriasis Foundation, and Genetic Alliance, to provide online patient communities in a safe, privacy-protected environment.  Members are resources for each other sharing health information and support without regard to location, background, or status.  Together they reduce the feelings of isolation experienced by those with chronic conditions, cancer, rare diseases.  We all believe that “Together we’re better”.
From marketers, designers, to software engineers and healthcare product experts, we are a diverse community with the goal of changing the patient and caregiver experience through community.
SOUND LIKE A GOOD FIT?
Apply for the opportunity to join our team by emailing your resume and cover letter to jobs@inspire.com and include "Marketing Technologist" in the subject line. We look forward to hearing from you!
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